Plümo was founded in 1998 by sisters Esther and Verena and is based in North London. They started the brand because they wanted to create a destination for garments that are chosen for their distinctive quality of design and craftsmanship. The brand is working with artisans, textile mills, knitwear companies and makers across the UK and Europe – the founders cherish the relationships they have built over the years, sometimes decades. Esther and Verna recently created Plümo Studio, their own brand, through which they channel all the expertise they have gained as pioneering in independent fashion retail. Plümo produces modern clothing which is minimal, comfortable, and wearable for strong individuality.